Journal

Notes on the business of comedy.

Practical guides for HR, brand and event teams working with comedians.

Corporate
How to brief a comedian for your company offsite
The five details that decide whether a corporate comedy set lands, and how to share them before you book.
Sept 2026
Brands
What makes a creator campaign feel native, not paid
Why comedy works for brand campaigns, and the three decisions that separate content audiences share from content they scroll past.
Sept 2026
The club
Inside Hideout Comedy Club, Saket
What happens in our Saket room every night, and why the club matters to every brand and corporate show we produce.
Sept 2026